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Don’t judge a product by its package
Posted in: Blog, Sales Tips by admin on February 6, 2010 | No Comments
When promoting your product, you want to sell what’s behind the whole picture. Consumers can see and read what the box or package says, but they also want to know what benefits come with buying the product. The key to selling a product is simple; focus on aspects that will enhance the consumers’ life. This concept is known as What’s In It For Them.
For example when you sell health-food products, you don’t want to promote it with the typical “good for your body” gimmick. Instead, provide consumers with more detailed information on the benefits of your product or service . Consumers are more receptive to the outcome of the product, than the general benefits associated with it.
Fill in the holes surrounding your product or service, and let your consumers know what’s in it for them.
Give Them The Scoop!
Posted in: Blog, Marketing Tip by admin on January 31, 2010 | No Comments
Take a moment to think about a story or newspaper article you recently read that really grabbed your attention. Was it the catchy headline, the imagery, or some other factor that made it hard for you to stop watching or reading? Recent studies confirmed most people keep reading articles because there was an informative and interesting storyline.
A great article for your business should grab the attention of your targeted audience, and inform them about what your business offers. Marketing success can start from a variety of places, and one of the most powerful is positive press. People trust and love to buy from companies that have been featured on TV commercials or in reputable publications. Write press releases that appeal to consumers’ inquisitive sides, and distribute them to local publications, television, and radio stations. This will give you a chance to showcase your business’ news and events to thousands of people who could be in need of what you do.
Core Edge Weekly Tips for 2010-01-11
Posted in: Blog by admin on January 11, 2010 | No Comments
- SEO Edge: Make sure to add keyword embedded alt tags to your website images for better keyword density. #
- #FF RT @wgman: RT: follow @lewisboy @coremc @genove @misterkhuu @frenchfryfairy @possesion4 #
Core Edge Weekly Tips for 2009-12-21
Posted in: Blog by admin on December 21, 2009 | No Comments
Use Your Web site as a Marketing Nucleus
Posted in: Blog, Internet Marketing Tips by admin on December 19, 2009 | No Comments
People sometimes take for granted the powerful presence of the web.. They spend countless hours of time and tons of money on a web site only for it to lie dormant for months on end. This dormancy is not giving your site the chance to get maximum exposure, which in turn could lead to maximum results. Why not use your web site to your advantage and market it effectively? It’s already there, so make it work for you!
Having a company web site has made it ridiculously easy and cost effective to communicate to your consumers. It’s never been easier to get your information in front of your target audience. With so many forms of advertising available, you should be able to churn some traffic through your site. Make sure you keep the information current (content is king!) and give helpful advice to your viewers to keep them coming back time and time again. Also, you can offer incentives on your web site for consumers to save money by using your products or services. With these simple steps you can make your web site a powerful weapon in your overall marketing arsenal.
Core Edge Weekly Tips for 2009-11-23
Posted in: Blog by admin on November 23, 2009 | No Comments
- Core Media Concepts will be launching the official Five Guys Burgers and Fries of Central Florida in a few short weeks! Stay tuned. #
Don’t Waste Valuable Time – Qualify Your Prospect
Posted in: Blog, Sales Tips by admin on November 17, 2009 | No Comments
Great salespeople follow strategic steps in order to be successful. Using a systematic routine can help solidify your sales process and increase your customer acquisition rate. In order to flourish, you need to focus on qualifying your prospect before getting too far into the sales cycle.
Pre-qualifying a potential client can save you time, effort, and a lot of future headaches. You have to qualify not only as it relates to price, but other relevant factors as well. Does your client have a need for what you offer? Do they have the authority to purchase what you offer? These are some of the questions you should find out in advance to avoid wasting time on an unworthy prospect.
Core Edge Weekly Tips for 2009-11-16
Posted in: Blog by admin on November 16, 2009 | No Comments
- Laura Izibor Tonight @ the Plaza Theatre on Bumby!!! Come support CMC & our debut live music event! – http://bit.ly/NxEi #
- From the UK – Laura Izibor performs tomorrow night! – http://bit.ly/NxEi #
- CMC Live Concert: Come check out Laura Izibor perform in ORL on Nov. 15!!! – http://bit.ly/NxEi #
- SEO Edge: Make sure that the first few sentences in the body of your site is suitable to be a desc. in a search engines results page(SERP) #
- Laura Izibor to perform in Orlando on November 15 – http://bit.ly/NxEi #
- Check out CMC's partner site @ http://www.PremierWebResources.com for valuable tips on dieting, going green, job interviews, tech, & much more! #
- Core Media Concepts is happy to announce it's newest website re-development client: http://www.fluigence.com #
- Marketing Edge: Use email to drive traffic to your site. Trad media is good but not as effective since email is digital and so is a website. #
Laura Izibor to perform in Orlando on November 15
Posted in: Blog by admin on November 2, 2009 | 4 Comments
Come out and show your support to this great up and coming artist all the way from Ireland!
RenaissanceX | Core Media Concepts | Soul Summer
Presents:
Laura Izibor
Sunday, November 15, 2009
Live in Concert in Orlando at The Plaza Theatre
Doors 8:00 p.m. | Show 9:00 p.m.
Opening Cece Teneal (with Soul Kamotion)
The Plaza Theatre
425 N. Bumby Avenue
After Party at 57 West
“Sunday Night Live”
1/2 Price Entry with Ticket Stub
Hosted by Cece Teneal and Soul Kamotion
Meet & Greet with Laura Izibor at 57 West (downtown)
Music by: M-Squared
Tickets ($20) www.tickemaster.com
Core Edge Weekly Tips for 2009-11-02
Posted in: Blog by admin on | No Comments
- Core Media Concepts is happy to announce it's newest website re-development client: http://www.intlbusinessmarketing.com #
- Panacea has chosen their domain & home for their new site: http://panaceanutritionals.com . Site will be launched in the next couple of wks #