If 2025 taught local marketers anything, it’s this: Google Business Profiles are no longer a “set it and forget it” asset. This year, Google rolled out a steady stream of updates—many of them AI-driven—that quietly but fundamentally changed how local visibility works. Some features vanished. Others appeared out of nowhere. And a few made even […]

Local search is quietly evolving, and most business owners haven’t realized it yet. When users ask ChatGPT for local business recommendations, the answers it provides are increasingly aligned with what’s listed on a company’s Google Business Profile (GBP) — including business hours, services, categories, and descriptions. This isn’t a coincidence. It has now been confirmed […]