Twitter Weekly Updates for 2009-08-17

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  • SEO Edge: Use heading tags, unordered lists & numbered lists to organize content rather than spacer graphics & nested tables for better SEO #
  • Marketing Edge: Campaigns should always be metric. Measuring the results will help you identify what works & tweak your message accordingly #
  • RT: follow @lewisboy @wgman @genove @misterkhuu @destorm #
  • Sales Edge: All sales literature should be concise and always contain a direction towards making contact with you. Call To Actions are key. #
  • SEO Edge: Avoid using font size 1 when possible on all content as this is often looked at by search engines as spam or keyword filling #

Twitter Weekly Updates for 2009-08-10

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  • SEO Edge: Bold or italicizes keywords when appropriate within the body of your pages. Linking keywords to pages on your site also helps SEO #
  • SEO Edge: Misspelled keywords can often be a gold mine for SEO. Humans often make mistakes typing in the seach box so keep this in mind #
  • SEO Edge: Repeating yourself is never cool. The same applies w/ content on your site. Repeating keywords is viewed by many SE's as spam. #
  • SEO Edge: Place all Javascript in external files & reference them as needed. Search engines can easily stumble on this long & complex code #
  • Get 400 followers a day using http://tinyurl.com/npfzt4 #
  • SEO Edge: Quality content is key but quantity is also important. All content pages should have a min of 300 words w/ keywords throughout. #

Twitter Weekly Updates for 2009-08-03

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  • SEO Edge: XML sitemaps are a great way to get the inside track for being indexed & ranked through Google. Generators are available. #
  • Sales Edge: Its vital to create compelling CTA’s or Call-To-Actions that urge a prospect to react. Highlight these on any sale material. #
  • SEO Edge: Sites like addme.com and exactseek.com are a quick way to submit your website URL to major search engines. Check them out. #
  • SEO Edge: Permalinks or Smartlinks are essential for SEO. For ex., if .com/85665 is your “About Us” page, your link should be .com/about-us #
  • SEO Edge: If your site has Meta Refresh tags, make sure they’re set to at least 30 secs. Anything less can be viewed by SE’s as spam. #
  • Sales Edge: Proper follow up is crucial to any business operation. Make sure to keep good notes of when prospect/client contact occured. #

Become An “Expert Speaker” to Increase Consumer Confidence

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It is a well known fact that people buy from people they trust. Getting up in front of a group of individuals and speaking on topics that you have a great deal of knowledge about gives you instant credibility. Besides, would you be the one speaking if you weren’t an expert? People will hire you because they trust you, and have the confidence that you will be a great resource for them. Take the measures to get out there and promote yourself by becoming a speaker at your target market’s events. This is a great way to build up your consumer’s confidence in the products/services that you have to offer. Put yourself in the position of someone who will be viewing the event, and think about what types of things you would want to learn about if you were them. Develop your speech with a clear message and simple information they can implemented very easily on their own. When the time comes to tackle some of the more complex issues, you WILL be the one they call on.

Those who have been able to prove success in their particular business or industry have a higher chance getting people to be confident in them and ultimately purchase from them time and time again.

Combating the “NO” factor

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Creating an effective and compelling sales presentation is an art that not everyone can master effortlessly. Some people are great at delivering gripping presentations that capture their audience and others are better with the follow-up/persistence necessary to obtain a new client. Even with those two vital skills in hand, we often overlook some of the deeper underlying aspects that go beyond just the initial sales pitch.

Learning to deal with objections quickly and tactfully can take you from an average sales person to a great one! If you really consider the overall aspects of selling, you find that a big part of your message is geared towards convincing a client to see and believe in your product or service the way that you do. If you can’t make that connection with them in a matter of seconds, then you need a well thought out action plan for dealing with objections. Never put a prospect in a position where they feel they are forced into making a decision but you have to be ready for them to come back with objections such as “I am not interested”,” I already have one” or “I don’t have time for that”.

Take a quick assessment beforehand and find out exactly what it is that you are trying to convey. Write down every possible objection you can come up with. This short but important exercise can tip the scales in your favor and dramatically improve your closing ratio!

What’s the Value in Variation? How You Can Win Big.

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Do you remember that elementary school teacher that used to put all of those red marks on your book report for every single grammatical error? Well the day has finally come where you can get back at them and that red pride slasher. Believe it or not, it can actually be beneficial to be grammatically “incorrect” when it comes to marketing your website through search engines. We accept mistakes as a part of everyday life, so use misspellings and variations on words as much as you can to your advantage. In today’s business environment, people are in a hurry to find answers quickly, and they often fail to realize their own mistakes even when it’s typed right in front of them. You should be just as quick to capitalize on their mistake!

For example, if you are marketing the keywords “golf clubs”, it would also benefit you to use variations or misspellings such as “golf clibs”, “golf cubs”, and “gofl clubs”. The correct spelling of the term may cost several dollars to market, but the variations could get you on top of the bids for pennies each!

Grammatical geniuses are rare, so implement these suggestions into your Pay Per Click ad campaigns and watch your traffic soar. Your pockets will be full with all the money saved!

Expand beyond JUST Internet Marketing

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Getting new and unique customers to your web site should be a priority for all companies period. Actively promoting your web site using traditional internet marketing (Email campaigns, Pay-Per-Click campaigns, Search Engine Optimization etc.) is great but is not always going to get the most qualified traffic to your site. There are times when you have to step outside of the traditional marketing box and do things that no one else thinks to do. It is imperative that you create a connection with your customers through face-to-face client interaction and tie that into your internet marketing efforts.

Attend quality events in your community and share your business with everyone you can. The person you speak to may not have a use for what you offer but they probably know 5 people that do! If you can quickly communicate the benefits of your products or services, you can potentially double or triple your marketing efforts through free word-of-mouth advertising. Make sure to bring material that you can hand out to potential customers and focus on directing them to get more information from the web site. This will give you higher traffic rates and make your site much more visible to your targeted audience!

Total Team Effort

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The total sales effort by an organization is a key to growth and longevity in any business. For smaller companies, it is crucial to make sure that your staff is aware of the overall sales process as well as recognizing sales opportunities when they present themselves. Having full-time sales people on staff to pursue potential clients and follow leads is good but having a well rounded staff of individuals who are able to step in and get the job done effectively is greater. There are times when sales opportunities may come up unexpectedly and ensuring that each person in your organization is familiar with the sales process may be the difference in taking that lead to closure. Going forward into the new year, make sure that your sales strategy involves educating all internal parties on your sales process and see your closing ratio continue to rise!

Get friendly with your competition

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hi Have you ever wondered what your competition does that gives them so much web traffic? Why not just ask? Competitor analysis does not always have to be a behind the scenes ordeal. Competitors will often share knowledge to people they feel could use the help. These same people may even boast about their achievements and are usually willing to give out quality information on how to get similar results. You don’t have to be devious at all and most people will give you what you are looking for if you simply ask for it. Let them know that you have conducted extensive industry research and their company’s website seemed to always pop up wherever you looked. This is a very non-invasive way to help you get great relevant information to apply to your own marketing efforts!

Welcome to Core Media Concepts

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Core Media Concepts is a professional Internet strategy, web development, and entertainment management company based in Orlando Florida. We specialize in Web 2.0 WordPress development, best-in-class website design, Internet marketing, search engine optimization and training programs. Core Media Concepts features an integrated team of web consultants, creative designers, writers, programmers and marketing professionals that know how to get online results.

Our business-driven approach separates us from typical web design companies. For the past ten years, we have built a reputation for creating an unparalleled return on investment for our clients. If you are serious about your web design success, we can get you there.

Strategic thinking, top designers, personal attention, competitive prices, real world results – discover the Core Media Concepts difference.